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Director, Communications (College of Engineering)

Apply now Job no: 496635
Work type: Staff
Location: Newark
Categories: Communications & Public Relations, Full Time

Pay Grade: 32E

Context of the Job:

The Communications Director plays a key role in developing and crafting the internal and external messaging of the University of Delaware’s College of Engineering (COE) in conjunction with UD’s Office of Communications and Marketing (OCM). The Communications Director develops and strategizes a communications and marketing plan to advance the College vision and reputation among both external and internal constituents. 

Under the limited direction of Sr. Director, College Communications in OCM with a dotted line to the COE Dean, the Communications Director provides management of and leadership for all functions and operations of the College's communications/marketing/promotion initiatives and promotes outreach to College constituents (e.g., alumni, prospective and current students, faculty, and corporate and government representatives, among others). 

Specifically, the Communications Director is responsible for developing strategies and producing communications pieces for both internal and external audiences to address the strategic goals and objectives of COE and its units, as well as the overarching goals and objectives of the University

 

Major Responsibilities:

  • Establish and implement short- and long-range communications and marketing strategy, measurable objectives, policies, and operating procedures. 

  • Develop targeted marketing and communications messaging for the College across multiple channels including print, digital, and social media.

  • In collaboration with college and OCM leadership, continuously assess the effectiveness of the College communication strategies, including creating and incorporating new marketing communication programs and techniques to communicate with the engineering community and donors.

  • Serve as the direct supervisor of communications staff.  Manage staff and staff assignments and coordinate staff activities to meet the communication needs of the College. Work closely with communications professionals to coordinate production and delivery of communications tactics and products, ensuring adherence to strategic goals, policies and procedures.

  • Make decisions regarding questions of style and content and exercise a high level of sound technical judgment regarding matters of style and effective communication strategies and tactics. 

  • Lead the development and implementation of a comprehensive digital, social, and multi-media strategy that increases the College’s engagement with key audiences and is aligned with UD’s digital and multimedia media policy in compliance with ADA requirements.

  • Write, edit, proofread, and oversee production of documents including newsletters, annual reports, and other materials for distribution or publication. Oversee production schedules to ensure completion by set deadlines.

  • Interact regularly with groups outside of COE, including but not limited to communications units in other UD colleges, UD's Office of Communications and Marketing, UD's Office of Development and Alumni Relations, UD Admissions, and the media to ensure that information on COE programs is communicated effectively and favorably to internal and external audiences at local, regional, national, and international levels.

  • Advise senior COE administrators on effective communication of goals, priorities and actions to stakeholders and media.

  • Serve as the college's point person for strategic communications, particularly in emergent situations or major developments that receive media or stakeholder attention.

 

Qualifications:

  • Bachelor’s degree in journalism, communications, marketing or other related discipline, and at least five years of related experience managing and delivering communications activities, or equivalent combination of education and experience. Experience in a research-oriented institution of higher education preferred, but not required.

  • Ability to work effectively, manage multiple clients and projects simultaneously and under tight deadlines, understand and manage communication matters related to all College activities and initiatives; independent judgment; superior interpersonal, written and oral communications skills; and the ability to work effectively with a wide range of constituencies in a diverse community. 

  • Experience with coordinating and managing the activities of staff to develop and produce high quality communications products.  

  • Demonstrated ability to apply knowledge, best practices, policies and procedures to specific communications and marketing plans and activities.

  • Ability to develop, prepare, evaluate and edit the content, structure, and format of a range of written material and digital products. 

  • Knowledge of communications concepts, principles, methodology, measurement and techniques.

  • Knowledge and understanding of current issues and trends applicable to higher education institutions.

  • Experience in a STEM field is desirable.

 

Notice of Non-Discrimination, Equal Opportunity and Affirmative Action
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.

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