Strategic Communications Specialist
Job no: 499560
College / VP Area: Communication & Marketing
Work type: Staff
Categories: Communications & Public Relations, Full Time
Pay Grade: 30E
Context of the Job:
Under the general direction of the Senior Director of Leadership Communications, the Strategic Communications Specialist assists in analytical and integrated storytelling regarding the University’s reach and impact on campus, in Delaware and the region, and throughout the world. The Strategic Communications Specialist believes in the power of information and data to promote institutional reputation, audience understanding, and community action while also knowing that no one is inspired by a spreadsheet alone. The ideal candidate should possess strong quantitative analysis skills to understand, interpret and leverage data to inform compelling message delivery in words and imagery.
As a key content creator, the Strategic Communications Specialist will provide unique insights and integrate analytics, writing and digital competencies to develop meaningful stories and messages that support student access and success, graduate outcomes, State and community impact, and financial stewardship. This content helps form the building blocks of multiple, high-level institutional communications including speeches and presentations by top administrators and University publications and websites designed to reach internal and external stakeholders. The Strategic Communications Specialist works collaboratively with colleagues in UD’s Office of Communications and Marketing (OCM), the Office of the President, the Office of the Provost, Institutional Research and Effectiveness, and other administrative and University-wide campus units.
• Gather, analyze and synthesize data and information that help tell the UD story and advance the University’s objectives and priorities, as outlined in the UD Strategic Plan.
• Help develop and maintain the University’s Strategic Plan website, especially its metrics and progress reports, on a regular and consistent basis.
• Strengthen efforts to support communications regarding strategy, budget, finance, goals and institutional transparency.
• Conduct research to support communications planning and strategy, including UD’s value/impact in the state and beyond.
• Identify and develop unique and compelling ways to explain complex information to internal and external stakeholders.
• Assist in developing content for various communications presented by top administrators regarding such topics as institutional priorities, academics, campus life, policies and practices, the state of the University and the future of higher education.
• Serve as back-up to the Senior Director of Leadership Communications, as necessary.
• Perform other job-related duties as assigned.
• Bachelor’s degree in a marketing or communications field and/or data analysis/visualization field
• Minimum of five years of related experience in developing and positioning compelling institutional/business communications.
• Strong writing and oral communication skills.
• Creative thinker who is able to synthesize multiple sources of information and develop content that informs and inspires a variety of audiences.
• Ability to find insights in data and communicate those findings clearly and concisely to diverse audiences using words and visual imagery.
• Demonstrated skill in researching a variety of topics, with awareness of the accuracy and reliability of information sources.
• Ability to independently manage a large workload of varied communication projects on tight deadlines, meeting the highest standards of accuracy, clarity and sensitivity.
• Excellent interpersonal skills and the ability to collaborate and work effectively with UD leadership, faculty, staff and creative professionals.
• Proficiency in Word, Excel, PowerPoint and data-visualization tools such as Tableau is a must.
• Demonstrated understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures, and backgrounds.
• Committed to fostering a workplace culture of belonging, where diversity is celebrated, and equity is a core value.
Notice of Non-Discrimination, Equal Opportunity and Affirmative Action
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.
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