The University of Delaware has determined that it is a covered federal contractor as defined by Executive Order 14042 and, accordingly, requires all of its employees to provide documented proof of vaccination against COVID-19, with exemptions for disability or religious reasons, by December 8, 2021 or as of the employee’s effective date of hire.

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Digital Communications Specialist, College of Health Sciences

Apply now Job no: 496805
Work type: Staff
Location: Newark
Categories: Communications & Public Relations, Full Time



The College of Health Sciences (CHS) at the University of Delaware is committed to making a difference in the lives of children, families, and communities around the world. Under the direction of the Director of Communications, the Digital Communications Specialist will manage College-wide digital strategy and implementation, including the content management system (Adobe Experience Manager [AEM] and WordPress); oversee the day-to-day content optimization strategy for digital assets; and align CHS unit digital assets to meet brand standards and overall communications goals. The Digital Communications Specialist will also develop unique, original content for a variety of communications platforms; repurpose content from a variety of internal and external sources for multi-platform distribution; and monitor digital traffic to ensure online content is reaching target audiences.


  • In collaboration with the Director of Communications, develop and maintain digital assets that support strategic communication goals. Develop, coordinate, and implement electronic outreach efforts, including the College website.
  • Research SEO and best practices for web and social media, effectively integrating keywords and hashtags into content strategies.
  • Track and report analytics, demonstrating the effectiveness of ongoing campaigns.
  • Collaborate with CHSs Office of Educational Technology and UDs Office of Communications & Marketing on technical aspects of development and maintenance of websites.
  • Work closely with CHS departments maintain and update the design of existing websites using AEM or WordPress Toolset Layouts.
  • Train supporting staff how to optimize content and update digital media, building the capability to make further changes independently.
  • Produce compelling digital content for the CHS website by interviewing faculty, students, and alumni, writing featured web content. Implement and maintain a master content calendar for all digital properties, making use of amplification strategies and best practices to optimize content.
  • Adhere to University Brand Guides as well as policies and procedures governing IT/web efforts. Performs other job-related duties as assigned.


  • Bachelor's degree with three years of related experience, or equivalent combination of education and experience. Degree in visual arts, communications, marketing, education technology or journalism preferred.
  • Highly competent in AEM and WordPress. Knowledge of Toolset Layouts or another visual page builder plug-in is preferred.
  • Knowledge of web design, including responsive design and web accessibility.
  • Attention to detail and knowledge of best practices for digital design.
  • Experience writing for the web, adapting appropriate tones for different audiences.
  • Ability to work independently, manage multiple clients and projects simultaneously and still meet deadlines.
  • Ability to convey enthusiasm for training/coaching others who exhibit a range of knowledge/skill levels.
  • Knowledge of Google optimization, Google Apps, Google Business and SEO best practices.
  • Working knowledge of HTML and CSS. Adept at Adobe Photoshop/Bridge/Premier Pro or Final Cut Pro, Hootsuite, and e-newsletter marketing platforms.
  • Able to adhere to University Brand Guides as well as policies and procedures governing IT/web efforts.
  • Experience working in higher education, social services agency, or research organization a plus.
  • Committed to fostering a workplace culture of belonging, where diversity is celebrated and equity is a core value. 
  • Demonstrates an understanding and consideration of the differing needs and concerns of individuals with varying identities, cultures and backgrounds.

Notice of Non-Discrimination, Equal Opportunity and Affirmative Action
The University of Delaware does not discriminate against any person on the basis of race, color, national origin, sex, gender identity or expression, sexual orientation, genetic information, marital status, disability, religion, age, veteran status or any other characteristic protected by applicable law in its employment, educational programs and activities, admissions policies, and scholarship and loan programs as required by Title IX of the Educational Amendments of 1972, the Americans with Disabilities Act of 1990, Section 504 of the Rehabilitation Act of 1973, Title VII of the Civil Rights Act of 1964, and other applicable statutes and University policies. The University of Delaware also prohibits unlawful harassment including sexual harassment and sexual violence.

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